HELPING nip nits in the bud is an award-winning new head lice control product developed by three WA mums.
Hit Nitz 4 6 is the brainchild of Melissa Barrett and Michelle Olden, and later director and shareholder Gaby Bracks, all from Geraldton.
Nurse Ms Barrett used her extensive health research skills to discover why current lice products were not working following her daughter’s recurrent head lice issues.
Ms Barrett said an investigation revealed that, over many years, lice had built resistance to ingredients found in many common treatments.
This finding lead to the creation Hit Nitz 4 6, which comprises the organic active ingredient wormwood and has a 92 per cent efficacy rate.
With more than 20 per cent of primary school students likely to have head lice at any one time, Ms Barrett said many parents were exasperated.
“We have parents on our Facebook page every day saying how happy they are to get rid of them,” Ms Barrett said.
“Parents are excited to try something new that has an active ingredient not currently found in other products.”
West Leederville mother of three Rebecca Ward uses the product daily on her daughter’s hair.
“I’ve even been on my way to taking my daughter to school, realised I had forgotten to spray her hair and actually thought I’d rather her be late than her get lice so I turned around to go back home to use it,” Mrs Ward said.
“It’s changed my life and it works that well it’s almost like I want to keep the secret to myself – but I can’t rave about it enough.”
Hit Nitz 4 6 products are available in 150 retail outlets in WA and online.