IT’S no surprise Joan Dellavalle’s glamorous new West Perth boutique for women is proving popular with the ladies, but it’s startling to hear it has potential to strike a chord with their brawny counterparts.
Often the forgotten few, left to wait outside or help their partners find an outfit, men are well cared for at Giovanna Dellavalle boutique with a dedicated section equipped with the Internet and magazines to make the ordeal of shopping a little less foreboding.
Designer-stylist Dellavalle, owner of Ebony & Ivory hair and beauty salon on Barrack Street, launched her debut fashion collection in October with a show-stopping gala featuring pop-princess Jessica Mauboy.
Now the charismatic creative is thrilled to present her bold designs in a store of her own.
“My line is for every woman. When I’m creating, I say to myself: ‘would both a 17-and a 50-year-old wear this?’” she shared with the Weekly.
“It’s not too challenging to achieve this, although it is a wide demographic, you just need to understand style and what makes a woman happy.”
As well as worldwide buildings and cultures, Dellavalle draws inspiration from vintage clothing.
“In the 50s, 60s and 70s there was so much elegance in how a woman looked,” she said.
“You would see women wearing beautiful pencil skirts, well-fitted tops and beautiful belts.
“Unfortunately, that elegance has been lost over time – I’ve tried to bring it back.”
Between working at the boutique and salon, as well as designing, Dellavalle has a lot to juggle but that’s just the way she likes it.
“I design at night, on weekends and in the early hours of the morning,” she said. I have a good routine now, plus I’m a multi-tasker.”
In the coming months, she will introduce her own line of shoes, handbags and clip-in hair extensions to the store.
Dellavalle also plans to open boutiques in Melbourne, Sydney and Adelaide and eventually her birth country.