JET Empire Jewellery is a solo project of local designer Heidi Atchison after nearly five years with successful jewellery brand Jet & Ruby.
This is a new and exciting range of jewellery designed and handmade in Atchison’s Floreat studio, which will be marketed nationally and internationally to both retailers and the public.
“Jet Empire is an eclectic collection of jewellery – modern and vintage, beautiful and edgy, inspiring and fun. Don’t we all have two sides?” Atchison said.
Jet Empire Jewellery was launched in mid-February at Crown Perth restaurant Nobu, after returning from JAA Jewellery Fair in Melbourne.
Using an often-unexpected mixture of semi-precious gems, pearls, leather, chain and more, Jet Empire adorns those wanting something out of the ordinary.
Each Jet Empire piece is carefully and lovingly named after a song, an expression of Atchison’s love of music.
“Your taste in music says who you are, so too can a Jet Empire piece be an extension of you,” she said.
Available from Fashion Cinque, Brookfield Place, Perth and www.jetempire.com.au