THREE innovative Perth filmmakers – all ardent Batman fanatics in their mid-20s – are trying to change public perceptions about how they devise online company videos.
In an effort to show how inventive recorded content can be – limited only by imagination and budget – the team from inner-city studio Alucinor Productions has created a short movie spoof incorporating classic flicks from Ghostbusters to Saturday Night Fever.
The Times chatted with producer Stephen Burge who recently joined the group, which includes Duncraig’s Shane Piggott, about the making of Perth Fiction (now on Youtube).
“There is a perception, especially with website videos, that the only way to make them is to put someone in front of a screen and have them talk to the camera,” Stephen said.
“There’s more to it than just flicking on a camera and pointing and shooting. If you use the right tools, you can put something together in a way that will really engage people.
“We wanted to do something different and have some fun with our film and thought it would be cool to incorporate some of our favourite movies, then put the Alucinor logo at the end and see what people thought.”
Burge said businesses were showing increasing interest in online videos and websites were most effective when featuring filmic content.
Alucinor Productions’ clients include Legal Aid WA, Vetwest Animal Hospitals and the Department of Education.
Perth Fiction received almost 1500 views in its first week online.